In an era dominated by digital marketing strategies, the question arises: is print marketing still relevant, especially in the realm of higher education? Insights from Bryan Schneider in 2018 and later by Commerce Press in 2023, shed light on this topic, revealing the enduring power of print materials in influencing the decisions of prospective students and their parents.

Print: A Tangible Connection in a Digital World

In his thought-provoking article, Schneider highlights a fundamental aspect often overlooked in the digital age: the value of tangibility. While digital advertisements may flood screens and social media feeds, print materials offer a tactile experience that resonates deeply with individuals, particularly when making significant decisions such as choosing a college or university.

The Lasting Impression of Print Materials

One of the key takeaways from Schneider and Commerce Press' research is the propensity of students and their parents to retain print marketing materials. Unlike fleeting digital ads that vanish with a click, print brochures, flyers, and postcards have a physical presence that lingers in the minds of recipients. Whether displayed on a refrigerator or tucked away in a drawer, these materials serve as constant reminders of the educational opportunities available, ultimately influencing decision-making processes.

The Role of Authenticity in Print Marketing

In a world saturated with digital content, authenticity has become a rare commodity. Print materials offer a unique opportunity for higher education institutions to convey their values, mission, and culture in a tangible format. From vibrant campus photography to heartfelt testimonials, print materials establish a genuine connection with prospective students and their families, fostering trust and rapport.

Redefining Higher Education Marketing Strategies

This information compels us to reevaluate our approach to higher education marketing. While digital channels undoubtedly play a crucial role in reaching wider audiences, the value of print marketing should not be underestimated. By incorporating print materials into our marketing strategies, we can create a multi-dimensional experience that resonates with individuals on a deeper level, ultimately driving enrollment and fostering long-term relationships with students and their families.

Conclusion: Embracing the Power of Print

As we navigate the ever-evolving landscape of higher education marketing, let us not overlook the timeless appeal of print materials. From campus brochures to personalized postcards, print marketing offers a tangible connection in a digital world, leaving a lasting impression on prospective students and their families. By embracing the power of print, we can forge meaningful relationships, inspire action, and shape the future of higher education.

If you are looking to revise, update or make an addition to your print materials, let us be your creativity partner. Together, let's rethink the power of print in higher education marketing and continue to make meaningful connections with our future scholars! 📖💼

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